DataCEVA, a leading data consulting firm, is transforming portfolio management for investment firms, holding companies, venture capital, and private equity firms.
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We address the challenges associated with outdated data infrastructure, providing comprehensive, auto-updating insights into diverse portfolio companies. By employing custom ETL pipelines and aggregated reporting, we enable holding companies to extract, transform, and load data seamlessly, creating a centralized database for real-time access to critical business information. The result is enhanced decision-making, increased efficiency, and a holistic view of portfolio performance, allowing holding companies to focus on strategic growth initiatives. Our expertise empowers organizations to overcome legacy data infrastructure challenges, making data management more impactful and efficient for driving businesses forward.
OVERCOME DATA CHALLENGES, STREAMLINE PROCESSES, AND EMPOWER INFORMED DECISIONS.
Conquering
The Common Problem:
Digital marketing agencies face two major challenges: managing conversion tracking across various web analytics platforms like GA4, GTM, and Adobe Analytics (Web Analytics Management), and centralizing data from multiple ad platforms such as Facebook, TikTok, and Google Ads and generating actionable insights from that data (Data Management and Visualization). These separate issues make it difficult to gain comprehensive insights and optimize campaigns effectively.
Leveraging
Our Proven Process:
WEB ANALYTICS MANAGEMENT
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Conversion Tracking: Implement and manage conversion tracking using GA4, GTM, Adobe Analytics, MixPanel, Amplitude, Cloudflare, PostHog, and more.
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DATA MANAGEMENT
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Custom ETL Pipelines: Build ETL pipelines to aggregate data from various ad platforms such as Facebook, TikTok, Google Ads, and more into a centralized database like Google BigQuery for a unified view of ad performance.
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Centralized Database: Utilize a centralized database for data aggregation and storage, enabling easy access and management.
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DATA VISUALIZATION
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Custom Dashboards: Design intuitive, interactive dashboards with Tableau or Looker Studio, customized to meet your unique requirements.
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Actionable Insights: Convert raw data into clear, actionable insights that inform smarter decision-making and enhance campaign performance.​