Empowering Digital Agencies through Data Integration and Visualization
A Case Study on DataCEVA Results
DataCEVA has partnered with numerous digital agencies to streamline their data reporting processes and provide comprehensive, easy-to-understand reports for their clients. By aggregating data from various platforms and creating customized dashboards, DataCEVA enables digital agencies to offer better insights, facilitate smarter decision-making on ad campaigns and creatives, and ultimately enhance their credibility and value proposition.
Digital agencies struggle with scattered data from multiple platforms like Facebook, Google Ads, TikTok, etc. This makes it hard to offer insights and make data-driven decisions, while also affecting their market positioning.
Problem
DataCEVA provides a complete solution to digital agencies for data aggregation and actionable insights. The key components of the solution include:
DataCEVA streamlines data aggregation and analysis through a step-by-step approach, including identifying data sources, building ETL pipelines, customizing Tableau or Looker Studio dashboards, implementing templatized reporting, and identifying key metrics for tracking.
01
Identifying data sources:
Work with agencies to identify ad placement and reporting platforms.
02
Building ETL pipeline:
Develop ETL pipelines for data extraction, ensuring consistency and accuracy.
03
Customizing dashboards:
Create tailored Tableau or Looker Studio dashboards for a clear view of ad performance.​
04
Implementing templatized reporting:
Develop templates for efficient reporting, enabling agencies to scale their services.
05
Identifying key metrics:
By showcasing their data expertise and analytical capabilities, the agencies are able to differentiate themselves from competitors and position themselves as data-driven organizations.
DataCEVA has partnered with numerous digital agencies to streamline their data reporting processes and provide comprehensive, easy-to-understand reports for their clients. By aggregating data from various platforms and creating customized dashboards, DataCEVA enables digital agencies to offer better insights, facilitate smarter decision-making on ad campaigns and creatives, and ultimately enhance their credibility and value proposition.
Streamlined reporting
Agencies can access all relevant data in one place, making it easier for them to analyze and understand their clients' ad performance.
Improved client communication
Customized Tableau dashboards allow digital agencies to present data in a visually appealing and easily digestible format, strengthening their relationships with their clients.
Enhanced decision-making
With comprehensive and unified data at their disposal, the agencies are able to make more informed decisions and provide valuable insights to their clients.
Increased credibility:
By showcasing their data expertise and analytical capabilities, the agencies are able to differentiate themselves from competitors and position themselves as data-driven organizations.