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Empowering Digital Agencies through Data Integration and Visualization
A Case Study on DataCEVA Results

Data Analysis
Digital Agencies
Data Insights
Data Synchronization
Digital Agencies Case Study Header Image
Overview
DataCEVA has partnered with numerous digital agencies to streamline their data reporting processes and provide comprehensive, easy-to-understand reports for their clients. By aggregating data from various platforms and creating customized dashboards, DataCEVA enables digital agencies to offer better insights, facilitate smarter decision-making on ad campaigns and creatives, and ultimately enhance their credibility and value proposition.
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Digital agencies struggle with scattered data from multiple platforms like Facebook, Google Ads, TikTok, etc. This makes it hard to offer insights and make data-driven decisions, while also affecting their market positioning.
Problem 
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Solution
DataCEVA provides a complete solution to digital agencies for data aggregation and actionable insights. The key components of the solution include:
ETL Pipelines: Create ETL pipelines to gather data from multiple sources and store it  in a central database like Google BigQuery for a unified ad performance view.
Centralized Database: Use a centralized database for data aggregation and storage, facilitating effortless access and management.
Data Visualization: Deploy Tableau/Looker Studio dashboards to display customized ad performance data for each client.
Process
DataCEVA streamlines data aggregation and analysis through a step-by-step approach, including identifying data sources, building ETL pipelines, customizing Tableau or Looker Studio dashboards, implementing templatized reporting, and identifying key metrics for tracking.
A visualization showing the process of where DataCEVA creates a pipeline that gathers data from your ad platform- Meta, Google Ads, and Google Analytics- funnels it  into Google BigQuery- and then visualizes the data for analysis in Tableau.

01

Identifying data sources:
Work with agencies to identify ad placement and reporting platforms.

02

Building ETL pipeline:
Develop ETL pipelines for data extraction, ensuring consistency and accuracy.

03

Customizing dashboards:
Create tailored Tableau or Looker Studio dashboards for a clear view of ad performance.​

04

Implementing templatized reporting:
Develop templates for efficient reporting, enabling agencies to scale their services.

05

Identifying key metrics:

By showcasing their data expertise and analytical capabilities, the agencies are able to differentiate themselves from competitors and position themselves as data-driven organizations.
 

Results

DataCEVA has partnered with numerous digital agencies to streamline their data reporting processes and provide comprehensive, easy-to-understand reports for their clients. By aggregating data from various platforms and creating customized dashboards, DataCEVA enables digital agencies to offer better insights, facilitate smarter decision-making on ad campaigns and creatives, and ultimately enhance their credibility and value proposition.

Streamlined reporting

Agencies can access all relevant data in one place, making it easier for them to analyze and understand their clients' ad performance.

Improved client communication

Customized Tableau dashboards allow digital agencies to present data in a visually appealing and easily digestible format, strengthening their relationships with their clients.

Enhanced decision-making

With comprehensive and unified data at their disposal, the agencies are able to make more informed decisions and provide valuable insights to their clients.

Increased credibility:

By showcasing their data expertise and analytical capabilities, the agencies are able to differentiate themselves from competitors and position themselves as data-driven organizations.

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DataCEVA's comprehensive data integration and visualization solution transforms the way digital agencies approach data management and reporting. By streamlining processes, enabling better decision-making, and improving client communication, digital agencies can establish themselves as data-driven organizations in a highly competitive market.
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